Kodak and the Lens of Nostalgia eBook ´ Kodak and


Kodak and the Lens of Nostalgia Kodak and the Lens of Nostalgia eBook ´ Kodak and kodak pdf, lens book, nostalgia pdf, Kodak and kindle, the Lens pdf, Kodak and the Lens of Nostalgiaand the Lens book, Kodak and the Lens of Nostalgia KindleThe advertising campaigns launched by the Lens PDF ´ Kodak in the early years of snapshot photography stand at the center of a shift in American domestic life that goes deeper than technological innovations in cameras and film Before the advent of Kodak and ePUB Â Kodak advertising in , writes Nancy Martha West, Americans were much willing to allow sorrow into the space of the domestic photograph, as evidenced by the popularity of postmortem photography in the mid nineteenth century Through the taking of and the Lens Epub Þ snapshots, Kodak taught Americans to see their experiences as objects of nostalgia, to arrange their lives in such a way that painful or unpleasant aspects were systematically erasedWest looks at a wide assortment of Kodak s most popular inventions and marketing strategies, including the Kodak Girl, the momentous invention of the Brownie camera in , the Story Campaign during World War I, and even the Vanity Kodak Ensemble, a camera introduced inthat came fully equipped with lipstickAt the beginning of its campaign, Kodak advertising primarily sold the fun of taking pictures Ads from this period celebrate the sheer pleasure of snapshot photography the delight of handling a diminutive camera, of not worrying about developing and printing, of capturing subjects in candid moments But after , a crucial shift began to take place in the company s marketing strategy The preservation of domestic memories became Kodak s most important mission With the introduction of the Brownie camera at the turn of the century, the importance of home began to replace leisure activity as the subject of ads, and at the end of World War I, Americans seemed desperately to need photographs to confirm familial unityBy , Kodak had become so intoxicated with the power of its own marketing that it came up with the most bizarre idea of all, the Death Campaign Initiated but never published, this campaign based on pictures of dead loved ones brought Kodak advertising full circle Having launched one of the most successful campaigns in advertising history, the company did not seem to notice that selling a painful subject might be difficult than selling momentary pleasure or nostalgiaEnhanced with overreproductions of the ads themselves,of them in color, Kodak and the Lens of Nostalgia vividly illustrates the fundamental changes in American culture and the function of memory in the formative years of the twentieth century.


10 thoughts on “Kodak and the Lens of Nostalgia

  1. Ryan Campbell Ryan Campbell says:

    Kodak and the Lens of Nostalgia eBook ´ Kodak and kodak pdf, lens book, nostalgia pdf, Kodak and kindle, the Lens pdf, Kodak and the Lens of Nostalgiaand the Lens book, Kodak and the Lens of Nostalgia KindleA really great cultural and advertising history that I will certainly use in my research The concepts of nostalgia and memory used in photographs was really insightful


  2. Joanna Joanna says:

    Kodak and the Lens of Nostalgia eBook ´ Kodak and kodak pdf, lens book, nostalgia pdf, Kodak and kindle, the Lens pdf, Kodak and the Lens of Nostalgiaand the Lens book, Kodak and the Lens of Nostalgia KindleAn enjoyable analysis of Kodak s marketing from inception to World War II Not too used to reading literary analysis any , but liked the content.


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